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New logo for BNIC
5 octobre 2005
The Bureau national interprofessionnel du cognac (BNIC) - the trade body - which is about to launch an advertising campaign has a new logo. Its Internet site (cognac.fr) should be updated before the end of the year.

Champagne for LVMH !
5 octobre 2005
The champagne branch of LVMH (Hennessy cognac) represents a turnover of 2.279 billion euros, in first position ahead of Vranken Pommery with 261 million euros.

Campaign decree
4 octobre 2005
The campaign decree concerning the distillation of wine in the cognac AOC area was published on 29 September. It sets the yield at 130 hectoliters per hectare and the amount of wine normally produced (QNV) at 9.3 hl of pure alcohol per hectare.

Pernod Ricard flexes its muscles in US
4 octobre 2005
Following the acquisition of Allied Domecq, Pernod Ricard sales in the United States have risen by +112%, taking its market share (in volume) from 4 to 8% whereas structural costs have only risen by +50%.

Cognac "et c’est tant mieux"
4 octobre 2005
Cognac "and so much the better" is the slogan for the advertising campaign in the press from 17 October until the end of December. It is hoped that the 700,000 euro campaign will reach 9 million readers.

Cognac : distribution reorganized
4 octobre 2005
The cognac marketing network in being reorganized following, the takeover of Allied Domecq by Pernod Ricard and Fortune Brands. Fortune Brands (which has acquired Courvoisier cognac) remains present outside cognac in the Maxxium joint venture alongside Rémy Martin, even bringing a business surplus of +20%. Courvoisier (Jarnac) which is now marketed by Fortune Brands appears isolated.

Gautier celebrates 250 years
27 septembre 2005
The Gautier cognac house (turnover 11 million euros, 35 employees) has celebrated its 250 years as a company. The business is progressing by 2 to 4% each year with 95% in exports to 70 countries.

Cognac : the Norwegian troika
27 septembre 2005
The Bache-Gabrielsen cognac house (15 employees) has just celebrated its centenary. Along with the other Norwegian houses, Larsen (35 employees),Tiffon and Jensen, the three main companies have 70% of the Norwegian cognac market, the seventh largest in the world.

Cognac shipments in August
27 septembre 2005
Shipments of cognac in August stood at 37,700 hl of pure alcohol (13.57 million bottles, +25.5% in a year).

Cognacs : the Americans give their verdict
27 septembre 2005
Three prestigious American sommeliers have judged cognacs for the review Bordeaux-New York (50,000 copies distributed to American importers) with two special mentions for Jacques Denis, a wine grower at Saint-Preuil, who runs "La Cognathèque".

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