Global momentum for cognac
2 juin 2005
The CGT Chais de cognac labor union is holding a debate on Wednesday and Thursday on the theme "Territorial logic and global momentum for cognac and champagne in the light of sectoral convergences and oppositions."

Martell inaugurates a new circuit
25 mai 2005
Lionel Breton, CEO of Martell, inaugurated the new visitors circuit of the cognac house on 18 May.

Regional wine production
25 mai 2005
In 2004, the Poitou-Charentes region produced 9.66 million hectoliters of wine for cognac, some 30% more than in 2003 (7.44 million hectoliters). Last year the amount of wine produced reached 622,000 hectoliters (+42% compared to 2003). Rosés and red wines account for 408,000 hectoliters.

Marie Brizard wants to expand
25 mai 2005
The Marie Brizard group, following its recovery (sales worth 337 million and 9.8 million in profits) has declared that it is ready to take on new acquisitions and may be interested in the resale of small parts of Allied Domecq after the takeover, notably for products sold in France or Spain where Marie Brizard has a good distribution network.

L&L : exporting liqueurs
25 mai 2005
The L&l house (Cognac) makes 95% of its sales with cognac-based liqueurs (600,000 cases, 99% in exports).

Printemps des liqueurs
25 mai 2005
On 21 May, the " Printemps des liqueurs " event (Liqueurs in springtime) attracted over 1350 visitors to L&L, Grand-Marnier, Royer and Merket.

Pineau on the airwaves
18 mai 2005
The pineau committee has chosen to promote its product through radio commercials. The slogan "Le pineau, tout y fait penser’ (all roads lead to pineau) will accompany messages prepared by the Venise communications agency. The commercials will be broadcast on five stations : NRJ, Chérie FM, RTL 2, MFM and Sud Radio.

LVMH ambitious
18 mai 2005
LVMH, which has reported organic growth of 11% in sales in the first quarter, is forecasting substantial restructuring in its sector and intends to participate actively, which enables it to reduce its debt to below 50% of equity and have an annual cash-flow surplus of 1.2 to 1.5 billion per year. The boss of LVMH, Bernard Arnault, has the second highest salary in the CAC 40 behind Linsay Owen-Jones (L’Oréal).

Counter bid for Allied Domecq
18 mai 2005
Constellation Brands has notified Allied Domecq of a counter bid for the group which has already approved the takeover bid from Pernod-Ricard worth 10.7 billion. Constellation Brands, with four partners, is offering 11.6 billion in cash.

Marie Brizard in good shape
18 mai 2005
The Bordeaux spirits group Marie Brizard, which owns the Gautier cognac house in Aigre, is counting this year on sales of 450 million euros (337 million in 2004).