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Diageo monitors Allied Domecq
8 juin 2005
Diageo, the world’s leading spirits company, has confirmed that it would like to participate in the takeover of Allied Domecq by assisting one bid or another (Pernod-Ricard or, if a 2nd appears, Constellation Brands). Diageo is particularly interested in Courvoisier cognac and Maker’s Mark bourbon.

Allied Domecq : rival offer from Constellation Brands
8 juin 2005
Rumors appear to confirm that in the coming hours Constellation Brands will make a rival bid to the Pernod-Ricard bid for Allied Domecq worth 11.4 billion euros (compared to 10.7 billion offered by Pernod-Ricard).

Cognac marketing strategy to be unveiled in September
8 juin 2005
J. Durand, the new marketing and communications director of the BNIC trade organizataion, is to present his strategy in September.

Diageo rallies to Ricard
8 juin 2005
Diageo, the world’s leading spirits company, has signed an exclusive agreement with Pernod-Ricard to acquire several brands from the Allied Domecq group which strengthens the chances of Pernod-Ricard prevailing over Constellation Brands which is prepared to offer 11.7 billion (700 million more than Pernod-Ricard).

Camus banks on China
8 juin 2005
The Camus cognac house has signed a partnership with leading Chinese brands of spirits and cigarettes( Moutaï, Shaoxing and Chunghwa) in order to develop in China.

"Special Reserve" from Hennessy
2 juin 2005
Hennessy has just recreated its "Private Reserve" cognac, 140 years after its creation in 1865.

Sales of cognac
2 juin 2005
Shipments of cognac fell by 5.5% in April (+4.1% over a year).

Spirits in China
2 juin 2005
The consumption of spirits is rising at the same rate as growth in China with an annual rise of 12%. Cognac (65%) and whisky (21%) dominate the market. Sales of Chivas Scotch (Pernod Ricard) in China have exceeded sales in the US for the first time over the first four months of the year.

New marketer for BNIC
2 juin 2005
Jérôme Durand is the new marketing manager at the BNIC. He will be responsible notably for promoting generic cognacs.

Global momentum for cognac
2 juin 2005
The CGT Chais de cognac labor union is holding a debate on Wednesday and Thursday on the theme "Territorial logic and global momentum for cognac and champagne in the light of sectoral convergences and oppositions."

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