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Cognac : sales pick up
22 septembre 2004
At the end of July, cognac sales rose by 5% compared to 2003. They have risen by 15% in China and by 8% in the United States. The harvest, which begins at the end of the month, should produce a yield of 150 to 160 hectoliters per hectare.

BNIC reaches agreement with China
22 septembre 2004
Officials of the Chinese administrative body and representatives of the BNIC trade body have signed an agreement to set up a scientific cooperation program which should produce a joint study document on quality spirits.

The technical center is open
22 septembre 2004
In Segonzac, the trade technical center for vine and wine has been opened in rue Pierre-Viala. 669,000 euros have been spent on the site where technicians analyze the vines, in particular to study diseases and their treatment.

Pineau communicates
22 septembre 2004
Pineau des Charentes is in the news : this weekend it was the center of attraction at a promotional event at the Grand Pavois in La Rochelle and in Brussels for the "Pineau sur rue" event. This event cost the Pineau committee 120,000 euros. In Belgium, pineau represents 2.93 million bottles, about 78.14% of exports (Canada : 12.2%, Germany : 1.9%) The French market is worth 11.125 million euros.

Maison des Maines
22 septembre 2004
The Charente winegrowers’ association in Segonzac (ACV) has been selling Maison des Maines since January and is counting on communication to develop its sales. In 2002-2003, 250,000 bottles were put up for sale. Production stabilized at 11,000 hectoliters in 2003 and should reach 14,000 hl in 2004.

Les Etapes du Cognac online
21 septembre 2004
The Etapes du Cognac website is now online. It offers a discovery of the vineyard, the Charente river and culture of Charente. An English version will be added by the end of the year. See the website

Cognac : reprieve for the crime film festival
15 septembre 2004
The elected members of the BNIC were not able to reach agreement on Monday 6 September regarding the future of the Cognac crime film festival. The decision has been postponed until 21 October. The budget for the event, which is designed to promote cognac, is 580,000 euros (including 380,000 from the BNIC).

Rémy-Cointreau : change of status
15 septembre 2004
The Rémy-Cointreau spirits group has decided in its AGM to introduce a board of directors to replace its system of governance. The board will be presided by Dominique Hériard-Dubreuil. Jean-Marie Laborde becomes the director general.

Cognac communicating
15 septembre 2004
Several cognac houses are running campaigns for the press in Paris to promote their products. Rémy-Martin, for example, has unveiled its presentation cases which will be launched at Christmas, whereas Hennessy is aiming at a female clientele with a bottle which resembles a perfume flacon and a cognac-perfumed candle.

QNV : brokers calling for more
15 septembre 2004
The ministry of Agriculture set the level of wine normally produced (QNV) for cognac at 7.6 hectoliters of pure alcohol per hectare, the brokering houses are calling for QNV at 8 hectoliters.

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