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Le-cognac.com takes over sw-france
7 novembre 2001
Le-cognac.com, the Internet site run by Amélie and Chantal Firino-Martell is taking over the site sw-france formerly run by Mr. Mac Andrew who died this summer.

Pernor-Ricard : American veto
31 octobre 2001
The American Federal Competition Commission is opposed to the takeover of Seagram’s wine and spirits branch by Pernod-Ricard and Diageo because it would reduce competition in the US rum market. Indeed Diageo is the third largest rum company in the US. As a result, the integration of Martell into the Pernod-Ricard group has been delayed. The new CEO of Martell, Lionel Breton, who was designated last July, will have to await the outcome of further negotiations before taking up his post.

VS Pack trade fair in Cognac
23 octobre 2001
On 4 and 5 December the conference center in Cognac is to stage the VS Pack trade fair, the latest creation of the Atlanpack packaging federation. The fair will bring together packaging manufacturers and representatives from the wine and spirits industry. It will take place every two years, alternating with Vinitech in Bordeaux. VS Pack aims mainly at innovation and will complement the Cognac Luxury packaging trade fair according to the organizers. About 50 exhibitors have signed up.

Harvests
17 octobre 2001
As the harvests are drawing to an end, the BNIC’s vitivulture station has published its latest maturation report which is satisfactory. The regional average yield forecast is 115 hl per hectare. The vines are in good condition, the dry weather in September having limited the level of mildew, frost and rot. There is also a shortage of qualified workers in the cognac vineyards as professionals have either left the industry or moved to richer areas such as Bordeaux or the Loire valley.

Pure White spreads the word
10 octobre 2001
Hennessy’s "Pure White" cognac features currently in an advertising campaign in Paris on the theme of "Pure White, the cognac which defies conventions". Inspired by Pop Art, the campaign is the work of Ale de Basseville. 400 posters measuring 4m x 3m are in place in Paris.

The harvest begins
10 octobre 2001
Grape picking in the Cognac area began officially on Monday, but in fact it started the previous week. According to the latest analyses at the Cognac viticulture station the average weight per bunch is 400 grams, the degree of alcohol is 8.7 and the level of acidity is also 8.7. The harvest is promising even if moral is low as a result of the effects of the crisis on trade. In another move, the disagreement between producers of pineau and the government concerning the legality of the discrepancy in taxation of fortified wines (pineau, floc de Gascogne ...) and natural sweet wines (Banyuls, muscats, etc) will be examined on Wednesday at the Court of Appeal in Poitiers.

Cognac and rice alcohol
10 octobre 2001
Negotiations between the BNIC and China concerning the systems of protection for controlled origin should lead to the twinning of Cognac with the town of Shao Xing. Cognac is the first European product to receive controlled origin protection in China. Rice alcohol from Shao Xing is the first Chinese product to receive controlled origin protection.

Martell and Cie cognac branch
3 octobre 2001
Pernod-Ricard has confirmed the creation of a cognac branch headed by Lionel Breton under the name of Martell and Cie, bringing together Martell (382 employees, 1.2 million cases sold last year) and the two other cognac houses in the group : Cognac Renault and Bisquit (joint sales of 180,000 cases). This reorganization, which follows the acquisition of part of the Seagram spirits branch, also concerns the whisky activity which is regrouped under the banner of Chivas.

Hériard Dubreuil at loggerheads with the Revenue services
3 octobre 2001
Dominique Hériard Dubreuil, CEO of Rémy-Cointreau and her two brothers, also senior executives in the group, is facing legal proceedings in the High court of Angoulême brought by the Revenue services which suspect them of having created a subsidiary in Spain in order to relocate their salaries (and hence to avoid paying taxes). The directors of Rémy-Cointreau dispute this by explaining that the creation of this subsidiary is in response to a strategic commercial objective.

Les Etapes du cognac on Internet
3 octobre 2001
Following the creation of three theme trails in the last two years, "Les Etapes du Cognac" have launched an advertising campaign which includes the creation of an Internet site aimed at attracting foreign tourists.
-  Etapes du Cognac website


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