Cognac communicating thanks to the crime film festival
10 avril 2001
Created in 1981 to make the town known to the outside world and to promote its eaux-de-vie, the Cognac crime film festival is a success, thanks particularly to the media fallout. It has enabled the Bnic (Cognac Inter-professional National Bureau) to rejuvenate the image of cognac. According to the director of communications at the Bnic, the festival has enabled the generation of financial products with a value in excess of 25 MF for a budget of 3.5 MF.

Hennessy respects the environment
3 avril 2001
Hennessy has had its ISO 14 001 certification (environment) renewed and extended to eleven sites within the company for its environmental policy. The cognac company has put in place observatories for water and energy consumption and is organizing waste management. Moreover, it is encouraging its suppliers to work in environmentally-friendly ways.

CEO of Courvoisier optimistic
3 avril 2001
Philippe Treutenaere, CEO of Courvoisier, appeared optimistic at the general meeting of the Sica des Baronnies in Jarnac. He considers that the company must strengthen its positions in France in the hotel and catering sectors and hopes to develop sales in the US, thanks to an agreement with the Russian producer of Vodka Stolichnaya. In addition he called attention to the need to inform consumers about the quality of their products and expressed his satisfaction with the awarding of the ISO 9002 label to the Joubert distillery (Chateauneuf), Gelinaud (Mainxe) and Maine-au-Bois (Archiac).

Cognac at the festival
27 mars 2001
The DDH advertising agency, responsible for producing the next campaign for Cognac eaux-de-vie, is having a practice run at the crime film festival. It is taking advantage of the media impact of the event to promote cognac.

LVMH puts the spotlight on Hennessy
20 mars 2001
The LVMH luxury goods group has undertaken steps to take its Hennessy cognac and Moët & Chandon champagne up-market. This strategy involves improved quality, launching new ways of drinking the products and conquering new markets. With 36 % of the world cognac market, LVMH has set itself the target of selling 2 million cases of cognac in the US in 2004, compared to the current figure of 1.5 million.

Taransaud : success for two employees
20 mars 2001
Two coopers of the Taransaud company in Cognac have won awards in the 2000 competition for the Best Workers in France. They were presented with their medals on 13 March in an official ceremony at the Sorbonne. Over 600 hours’ work each was necessary for the masterpieces entered in the competition.

Chinese delegation at the Bnic
6 mars 2001
From 23 February to 3 March the Cognac Inter-professional National Bureau received the visit of a Chinese delegation which represents a market of 6 million bottles. This collaboration, which began five years ago, has already enabled the Bnic to obtain recognition in China of the AOC quality label. The Chinese brought the recognition of the first Chinese geographical indication.

Cognac successful at Show
27 février 2001
The Bnic stand Bnic (Cognac Inter-professional National Bureau) was very successful at the Agricultural Show, particularly with young people. The original nature of the stand, bringing together tradition and modernity, attracted hundreds of visitors as soon as the doors opened.

Cognac sales on increase
27 février 2001
There is still overproduction of cognac but growth in 2000 boosted sales of eau-de-vie with a 3.1 % increase.

Bordeaux campaign for cognac
20 février 2001
The Bnic (Cognac Inter-professional National Bureau) has chosen an advertising agency in Bordeaux for the Charente eau-de-vie. One of the aims of the new campaign produced by the young company DDH will be to conquer the French market and to attract young people.