Hennessy launches Private Reserve
23 mai 2001
Hennessy launched its new top of the range cognac last week in the presence of the world’s best sommelier. Private Reserve is a blend of 14 cognacs from the Grande Champagne area, in line with a concept dating from 1873. This product has a floral aroma, very different to that of traditional cognacs.
Pro-wine.com is booming
16 mai 2001
Prowine.com, the on-line wine market place which was launched in Cognac a year ago, continuously proposes 2,200 offers of sale, more than 7 million bottles. 15 % of those using the site are local economic players and 85 % are French. But Pro-wine also has European ambitions. A partnership is planned with the American group Dupont de Nemours.
Internet marketing for Rémy Martin
8 mai 2001
Two weeks ago Rémy Martin awarded trophies in Paris to "the Internet man and woman of the year" as part of the launch of its new XO cognac Excellence. The declared aim of the operation is to rejuvenate the image of cognac to win over the whisky generation.
Hennessy boss leaves Cognac
24 avril 2001
After four years at the head of Hennessy, Christian Navarre is taking over the presidency of the wines and spirits branch of the LVMH group in Paris. The company sold over 3 million cases in 2000, strengthening its position as the leading cognac company.
Courvoisier and food safety
24 avril 2001
The Courvoisier cognac company has been developing a " food safety " program for the last year. The company has put in place a methodology with the aim of reducing quality failures at each level in the production of cognac. To that end, a group of about ten distillers from ACBC (distillers who deliver cognac to Courvoisier) meet each week with enologists from the company.
Record growth at Taransaud
17 avril 2001
The Taransaud cooperage at Merpins recorded a growth rate of +20 % in 2000. However, the president hopes to maintain annual growth at 8 % from this year to leave time for the stocks of oak to reach maturity. Taransaud had 115 employees in 1999 and recruited 44 people in 2000. The number of personnel should reach 176 by the end of 2001.
Creation of CLS Rémy Cointreau
10 avril 2001
The companies of Rémy Martin SA and Cointreau SA (Rémy Martin group) have decided to regroup their "operating means" in a subsidiary called CLS Rémy Martin.
Cognac communicating thanks to the crime film festival
10 avril 2001
Created in 1981 to make the town known to the outside world and to promote its eaux-de-vie, the Cognac crime film festival is a success, thanks particularly to the media fallout. It has enabled the Bnic (Cognac Inter-professional National Bureau) to rejuvenate the image of cognac. According to the director of communications at the Bnic, the festival has enabled the generation of financial products with a value in excess of 25 MF for a budget of 3.5 MF.
Hennessy respects the environment
3 avril 2001
Hennessy has had its ISO 14 001 certification (environment) renewed and extended to eleven sites within the company for its environmental policy. The cognac company has put in place observatories for water and energy consumption and is organizing waste management. Moreover, it is encouraging its suppliers to work in environmentally-friendly ways.
CEO of Courvoisier optimistic
3 avril 2001
Philippe Treutenaere, CEO of Courvoisier, appeared optimistic at the general meeting of the Sica des Baronnies in Jarnac. He considers that the company must strengthen its positions in France in the hotel and catering sectors and hopes to develop sales in the US, thanks to an agreement with the Russian producer of Vodka Stolichnaya. In addition he called attention to the need to inform consumers about the quality of their products and expressed his satisfaction with the awarding of the ISO 9002 label to the Joubert distillery (Chateauneuf), Gelinaud (Mainxe) and Maine-au-Bois (Archiac).