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Seagram : offers
13 décembre 2000
Offers for the takeover of the Seagram alcohol branch were due to be made on Tuesday. Baccardi has joined forces with Vin & Spirit to oppose Diageo-Pernod-Ricard. The decision should be taken before the end of the month. Martell, whose sales have fallen by 8 % per year in the last three years, will, unfortunately, not be the most sought-after brand.

Grégoire expands
13 décembre 2000
The Grégoire company in cognac, the world leader in grape picking machines is to take on 40 permanent staff and create 10 new jobs in the spring, increasing from 120 to 170 permanent employees. This recruitment is linked to the 35 hours but also to the strong growth of the company which sold 435 machines last year compared to 417 the year before, which was already a record. For example, Grégoire has a 30 % market share in the US and is interested in the Eastern European market. Il has also benefited from the world marketing clout of the Norwegian group Kverland which acquired the company last March.

Unicoop asks for an extension
13 décembre 2000
Unicoop, which has been under a court-supervised recovery plan since September 1999, has asked for a three-month extension of its probationary period, in order to work on the various continuation plans under consideration : a continuation program with creditors, selling off to the Oceane cooperative or selling off to a private company. Verdict in two weeks.

Segonzac wine cooperative in trouble
13 décembre 2000
The project for a wine cooperative in Segonzac, launched a year ago, has stalled. The promotors and the prefect have disagreed over the amount of subsidies.

Pineau Jules Gautret
13 décembre 2000
The Jules Gautret pineau, produced by Unicognac in Jonzac, has just won a gold medal for its white pineau and a silver medal for its old reserve pineau.

Cognac stopovers
5 décembre 2000
A meeting which took place in Matha in Charente-Maritime has enabled work to advance on the economic and tourism project "Cognac stopovers" between the two departments in the Charente area.

Seagram : candidates in the running
5 décembre 2000
The Figaro newspaper has published (11/27/00) a dossier on the sale of the Seagram spirits branch (Martell cognac) and the possible takeover candidates : Diageo-Pernod Ricard, Allied Domecq, Bacardi.

Vivendi-Seagram
22 novembre 2000
The merger between Vivendi and Seagram (which includes Martell cognac) should be settled on 11 December.

Martell : 25 million francs to attract young people
22 novembre 2000
For the last 18 months, sales of cognac have picked up throughout the world, due to advertising, notably for the use of the alcohol produced in the Charente as an aperitif. Martell in turn is launching a vast international campaign (which will not be seen in France as a result of the Evin law) with a budget of 25 million francs to attract new and young consumers. This campaign is being launched just as the former number two in the cognac world (it lost its place as heir apparent to Hennessy to Rémy-Martin) is up for sale, along with the rest of the former Seagram spirits division, now part of the French giant Vivendi.

Rescue plan for armagnac
15 novembre 2000
Armagnac, like cognac, is in difficulty. A 40 million franc rescue package for the sector was signed last week at Eauze, with 30 million coming from the government and the five regional authorities concerned and 12 million from industry professionals. This money will be used to regain market share and to modernize companies.

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