Segonzac : rebirth of the the University
15 novembre 2000
After several years of crisis, the University of Wines and Spirits in Segonzac, now linked to Poitiers University, is once again on a solid footing. Its rebirth has been welcomed by local elected representatives and dealers’ representatives.
Allied Domecq in a strong position
8 novembre 2000
The Allied Domecq group, which would like to take over the spirits branch of the Seagram group (Martell) has announced sharply improved results with a 16 % increase in profits (674 million euros) and a turnover of 4.5 billion. This is a result of the group’s refocusing on its major brands and places it at the top of the list of potential companies to take over Seagram’s spirits activities.
Alliance in barrel-making
8 novembre 2000
The group Chene et Cie (turnover of 230 MF, parent company of the Taransaud cooperage) has just taken a 39 % stake in Thalès, the Bordeaux company specializing in reconditioned barrels and warehouse maintenance, one of the market leaders in hygiene for the wine industry. In this way, the Chene group hopes to strengthen its activities in maintenance and financial help for stocks of barrels.
BNIC accounts looking healthy
1er novembre 2000
After the penalizing effects of the redundancy scheme in 1999, the BNIC accounts have returned to the black. In another move, on Monday the assembly of the BNIC approved the terms of the ministerial order for the cognac production region : QNV (quantity of wine normally produced) of 6 hl of pure alcohol per hectare for cognac, 105hl/ha for white wines and an agronomic production ceiling of 130hl/ha.
Sexy ambassadors for cognac
25 octobre 2000
The cognac houses are changing their image : a sexy style for Martell, which is launching an unprecedented international advertising campaign (except in France, courtesy of the Evin law), and will now be represented throughout the world by "Miss Martell", a very attractive ambassador. Courvoisier (Jarnac)has chosen the Afro-American style and hopes to appeal to this community in the US by playing on hip-hop culture and the "sequins and spangles" image. About ten young Americans have been selected to represent the brand.
Cognac : subsidies under threat
18 octobre 2000
Moves in Brussels to call into question the payment of subsidies by Europe for the transformation of cognac vineyards into the production of local wines, as part of the implementation of the revised common organization of markets, threaten the vineyard re-conversion plan in its entirety. The president of the regional council, JP Raffarin, a former member of the European parliament, has referred the matter to the European commissioners.
Official trip for the BNIC
11 octobre 2000
The director of the BNIC, Alain Philippe, has been invited to be part of the French delegation which will accompany Jacques Chirac to China at the end of October.
Pernod Ricard boosted by spirits
4 octobre 2000
Pernod Ricard (Bisquit cognac at Rouillac) profits in the first half-year have been buoyed by the wines and spirits sector (+17 % of operating results), which has boosted the group’s operating results by 12.6 %. Profits remain stable at 80.8 million euros. Turnover in the six-month period shot up by 25.05 % to 2.04 billion euros.
Chirac wishes to sell cognac in China
27 septembre 2000
During the second day of his visit to the Charente, Jacques Chirac has suggested to professionals in the cognac business that they accompany him during the trip he is to make to China next month.
Martell : the bidding starts
27 septembre 2000
The bidding for the wines and spirits sector of the Seagram group (Martell cognac) began last week. Two companies are interested in the assets, worth an estimated $7 billion : the allies Diageo and Pernod Ricard, Allied Domecq. The winner should not be known until November.