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Martell : the bidding starts
27 septembre 2000
The bidding for the wines and spirits sector of the Seagram group (Martell cognac) began last week. Two companies are interested in the assets, worth an estimated $7 billion : the allies Diageo and Pernod Ricard, Allied Domecq. The winner should not be known until November.

Exceptional run at Vicard
27 septembre 2000
The Vicard cooperage (Cognac) is currently producing 60 barrels from a 435 year old oak, for an exceptional vintage of Sancerre wines. A new factory should soon be opened to meet the 15 % growth each year.

J. Chirac comes to cognac
20 septembre 2000
The French president Jacques Chirac is to meet members of the cognac profession on Friday 22 September at the Taransaud cooperage (Segonzac) in the presence of the 14 permanent members of the BNIC.

Cognac : worrying times for brokers
20 septembre 2000
With the harvest only a few days away, cognac brokers are worried about the uncertainty still surrounding customs reforms. In particular, they are determined to retain their role as advisors to the wine growers.

Cognac : average harvest
13 septembre 2000
The 2000 harvest in the Cognac area, which will take place at the start of October, appears to very average : 100 hecto/hectare, as a result of mildew and hail storms.

Preventive distillation made easier
6 septembre 2000
The possibility of distilling wine all year as preventive distillation destined for the spirits market, which has been authorized by Brussels since 1st September, will offer a reasonable outlet for stocks of wine in the Cognac area and stabilize the market.

Rémy-Cointreau acquires the Dutch company Bols
30 août 2000
The Rémy-Cointreau group (Rémy-Martin cognac, 459 employees at Cognac) has just acquired the leading Dutch spirits group, the Bols Royal Distilleries, for 510 million euros. This purchase will enable Rémy-Cointreau to strengthen its presence in Eastern Europe where its new subsidiary is well-established. It will also raise the group’s turnover by 39 % to 1.1 billion euros this year.

Martell : no summer break
30 août 2000
The race to take over Seagram’s spirits sector (Martell cognac) carried on through August, with the alliance between the world’s leading spirits company Diageo and Pernod Ricard. Three other serious candidates are still in the running : Allied Domecq, the owner of Seagram himself, Charles Bronfman, who wants to retain the spirits activity within his family, and a newcomer, the Swedish company Vin&Sprit, which owns and produces the Absolut brand of vodka, distributed by Seagram.

Cognac : promotion pays off
26 juillet 2000
Sales of cognac have risen by 31 % in the last four years thanks to promotional campaigns for cognac on the rocks. This summer 400 establishments in the region have signer a charter by which they undertake to propose cognac as an aperitif at a price not exceeding that of whisky.

Martell : Diageo reveals its ambitions
19 juillet 2000
The intentions of the British Daigeo group concerning the spirits sector of the Seagram group, which includes the Martell cognac house, are becoming clearer, following the merger of its subsidiary Pillsbury with the second largest breakfast cereals company General Mills. The creation of the world’s fifth largest agribusiness company will enable Diageo (the result of the 1997 merger between Guinness and GrandMet) to borrow up to 2 billion dollars for a new acquisition and to refocus on its specialty : spirits and beers which represent two thirds of its turnover. 29,000 redundancies are also being considered.

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