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Maine-Giraud
19 avril 2000
Alfred de Vigny’s house at Maine Giraud, near Blanzac is both a tourist venue and a working farm, partly given over to viticulture, which has been able to take advantage of tourism to sell its products, notably cognac, pineau and local wines : 2.5 million francs turnover.

Martell marketing
19 avril 2000
Martell has recently stepped up its promotion policy by means of intense marketing campaigns, notably for the broadcast of the Grand National horse race from Aintree in England.

"Hennessy 2001" under review
19 avril 2000
Hennessy has decided to cancel plans for outsourcing, under consideration as part of the "Hennessy 2001" project, in order to "mobilize employee enthusiasm" and thus decided not to subcontract general services, transport of eau-de-vie and distilleries. On the other hand, the creation of an IT center in Epernay is to go ahead.

AOC : Cognac backs China
17 avril 2000
The first AOC (guaranteed label of origin) for Tshaoxing yellow alcohol has just been established in China on the advice of the legal department of the BNIC. This is an important step in Franco-Chinese collaboration for the protection of cognac.

Delpech counts on bottles
12 avril 2000
Far from the maxim which says "never mind the bottle as long as we have the drink", the Delpech company at Barret successfully markets between 150,000 and 200,000 bottles each year by highlighting the unusual bottles in which it sells cognac, pineau, walnut liqueur etc. The unusual shape of these bottles has made it successful both in France and and abroad (70 % in exports).

Marie Brizard withdrawn from quotation
12 avril 2000
The Marie Brizard group (Gautier cognac at Aigre) is to be withdrawn shortly from the stock exchange list at the initiative of its new owner, the British investor Duke Street Capital. DSC, which is to offer a guaranteed price of 64 euros to minority shareholders, wishes to modernize the Marie Brizard operation.

Rémy Cointreau withdraws from Diosos
12 avril 2000
The Rémy Cointreau group has just sold the balance of its stake (12 %) in the Diosos cooperage, which resulted from the merger of Séguin Moreau and Radoux International, to the Andromède Investissement fund.

Changes at Marie-Brizard
5 avril 2000
Marie-Brizard, which controls Gautier cognac at Aigre, has been acquired by the British investment fund Duke Street Capital.

Bisquit and Martell : cognac houses for sale ?
29 mars 2000
Patrick Ricard, chairman of the Pernod-Ricard group, announced last week in Dublin, Ireland, that he is considering the sale of the Renault-Bisquit cognac house (70 employees at Rouillac, turnover of 220 million francs) as soon as he receives "an interesting offer". In another move the English newspaper, the Sunday Telegraph, reported on Sunday that the Seagram group intends to sell the Martell cognac house (497 employees, turnover of 1.8 billion francs). The paper named three potential buyers for the cognac house : Allied Domecq (Courvoisier), Bacardi-Martini (Otard) and Brown Foreman. Both stories were denied the following day but without dispelling all doubts.

Cognac : chairman of Courvoisier accuses
29 mars 2000
Yesterday the chairman of Courvoisier, Philippe Treutenaere, denounced the spiral of ever lower prices in the cognac industry during the AGM of the SICA des Baronnies. He was particularly critical of "unfair competition" by companies which purchase eaux-de-vie at very low prices.

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