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Martell invites tourism operators
9 février 2000
Martell has received a delegation of about one hundred tourism professionals from the region to show them the assets of the town and the Martell visitors’ tour which, like several other houses, will charge an entrance fee from next year. The aim is to encourage tourist offices, for example on the Charente or Vendée coast, to suggest a visit to Cognac and to show them new ways to drink cognac such as the cognac schweppes.

Direct sales of cognac
9 février 2000
The University of eaux-de-vie in Segonzac has launched a training program for wine growers who wish to develop direct marketing on the premises.

LVMH moves into pleasure cruises
2 février 2000
On Tuesday LVMH announced the takeover of Miami Cruiseline Services, world leader in sales of duty-free luxury goods on cruise ships (service provider for more than 100 ships and 26 shipping companies) for an estimated price of 300 million dollars. This new acquisition reinforces LVMH’s position in the duty-free market and will come under the group’s selective distribution branch which already includes DFS, the world leader in duty-free sales.

Sharp turnover increase for LVMH
26 janvier 2000
LVMH (Hennessy cognac) saw its consolidates sales figures rise by 23 % in 1999 to 8.5 billion euros (56 billion francs). Cognacs and spirits rose progressed by +7.5 %, far behind fine leather goods (+25 %) and perfumes (+24 %).

Protecting cognac
26 janvier 2000
An article appeared in the Sud-Ouest newspaper on 25 January 2000 concerning the activities of the legal department of the BNIC in the struggle against counterfeiting throughout the world.

English take control of Hardy
19 janvier 2000
Cognacs Hardy (30 employees, Cognac), which filed for bankruptcy in 1998, has been taken over by a London-based pension fund, Klesh Company Partners (KCP). This company had appealed against the initial ruling of the Cognac commercial court which had sold Hardy to another candidate, Grands Vins Jean-Claude Boisset. With the backing of the Hardy family, who see it as a rescuer with greater autonomy and ambition for the brand, KCP has won the day.

Viticulture : proposals from Bordeaux brokers
19 janvier 2000
A meeting took place on Monday between about fifty wine growers and the Compagnie des Vins de Bordeaux et de la Gironde (CVBG) which is willing to purchase high-quality wine from the Charente. The CVBG has undertaken to pay 30,000 F/ha for wines which meet its requirements.

BNIC : redundancy scheme announced on Tuesday
19 janvier 2000
The director of the BNIC (100 employees, Cognac), Alain Philippe, was due to unveil his redundancy scheme on Tuesday : scenarios range from 10 to 25 redundancies with a 10 % shortfall in revenues to balance the budget (60 million francs).

Taransaud enlarges its workshops
19 janvier 2000
The Taransaud cooperage at Merpins has invested more than 30 million francs in enlarging its workshops and can now produce 200 barrels per day compared to 100 previously. As of 1999, a recruitment program for 60 people over three years had been put in place.

Hardy in difficult situation
12 janvier 2000
The Cognac commercial court has re-examined the case of the Hardy cognac house (24 employees, Cognac), currently under a court-imposed recovery plan. Furthermore, due to the electricity failure caused by the storm, its bottling plant has been at a standstill for 12 days. The operating loss may be difficult to recover as Hardy usually produces 45,000 cases per week.

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