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Cognac : Lionel Breton looking ahead
5 novembre 2007
L. Breton, CEO of Martell, considers that the figure of 20 million cases can be achieved for cognac (almost 13 million at end 2007). The eau-de-vie suppliers’ cooperative for Martell has undertaken to double its purchases (12,500 hectolitres of pure alcohol last year). In addition, B. Peillon, president of Hennessy (the leading cognac company) remains prudent about growth given the state of the stocks. It should exceed 5 million cases in 2007. Finally, H.-Mounier is to inaugurate new storehouse facilities at Gensac on 13 November.

Grape harvest : diverse yields
5 novembre 2007
In the Cognac area, the wine yield varies greatly from one farm to the next. It can change from 40 hectoliters to 120 hectoliters per hectare.

Université des eaux-de-vie in Segonzac
5 novembre 2007
The university des eaux-de-vie in Segonzac (Charente) starts its new academic year on 13 November.

Etapes du cognac
5 novembre 2007
The “Etapes du cognac » tourist trail (which runs through the Charente and Charente Maritime) is facing financial difficulties. From a total budget of 176,281 euros in 2006, the association is faced with a deficit of 32,994 euros. An audit is to take place in 2008 to assess the effects of its actions.

Hennessy aims at US
1er novembre 2007
Mark Cornell is leading a “commando” marketing strategy for Moët Hennessy (the wines and spirits branch of LVMH) with the aim of strengthening the image of several emerging brands which still have room to progress (Krug and Ruinart champagnes, Glenmorangie and Ardberg scotch, 10 Cane rum ...). Spending on marketing will be increased substantially, and 3,500 art and marketing events will be organized throughout the US. The aim is to boost sales - thanks notably to the driving force of Hennessy cognac - in order to dethrone the number one, Johnnie Walker whisky from the British company Diageo which had sales worth 4 billion in 2006 (1.5 billion more than Hennessy).

The Bonnes chauffes start on Friday evening
1er novembre 2007
The distillers’ association is organizing the Bonnes chauffes in Angoulême on Friday and Saturday (2 and 3 November). Among the 5,600 winegrowers in the Charente there are about 1,600 bouilleurs du cru or distillers.

Meukow under the spell of Rachel
30 octobre 2007
On Monday, the famous country singer Rachel Warwick signed a three-year contract with the Meukow brand for the promotion of Meukow Vanilla.

20th for university des eaux-de-vie in Segonzac
30 octobre 2007
The Université des eaux-de-vie in Segonzac is opening its 20th professional Master in law, management and commerce of spirits and its Master in international commerce on 13 November.

Increase in price paid to cognac producers
29 octobre 2007
Cognac traders are preparing to announce an increase in the price paid to winegrowers. Martell notably is calling together its suppliers on Wednesday. The low yield of the 2007 harvest and the strong world demand for cognac (+7.7% in shipments) are the reasons for this increase.

Award for Camus cognac
25 octobre 2007
A new packaging from Camus cognac received a “platinum award” on 24 October at the LuxePack trade fair in Monaco in the “all categories” section. Square but opening on the diagonal, it was designed in-house by an employee of the cognac house who improved an idea of another employee and produced by DCC (at its Luxpack and Estuches de Lujo production facilities in Spain), which also produces other boxes for cognac such as Louis XIII from Rémy Martin, Richard from Hennessy, Cohiba from Martell. It sets off the sober character of the carafe which was produced by St Gobain and Segede. The award recognizes the the packaging as a whole (the carafe which existed already and the box which is new).

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